WELLNESS DOG

At Wellness^®, we are on a constant quest to provide foods that advance the overall wellbeing of dogs and stay true to our mission to do whatever it takes to make the healthiest food and treats for the pets that depend on us.

As with all Wellness recipes, ingredients are carefully chosen for their nutritional benefits and create a complete, well-balanced formula for optimal health and wellbeing. That means that all Wellness recipes continue to be free of rendered animal fats or meat by-products, added sugars, allergens like wheat, corn, dairy or soy and artificial colors, flavorings and chemical preservatives.

Our formulas are based on the latest advancements in natural pet nutrition as well as help from consumers, retailers, nutritionists, vets and of course, dogs!

DOGS LOVE THE TASTE!

Wellness has achieved this great flavor without the use of rendered animal fat, digests, unidentified "natural flavors," salt or sugar.

WELLNESS FORMULAS ARE HIGHLY DIGESTIBLE

	Digestibility refers to the extent to which an eaten nutrient is absorbed from the animal’s digestive tract.  This is the amount of energy/nutrition the dog actually receives from the food he ingests.  Wellness formulations provide substantial digestibility results. This means that dogs are absorbing nutrients from the ingredients which provides usable energy!
	Increased nutrient absorption also means reduced stool volume and less backyard clean-up.

COMBINED, HIGH QUALITY PROTEINS

Wellness combines real USDA grade, hormone-free, Ethoxyquin-free proteins as our 1st ingredient (chicken, lamb or ocean whitefish) with high-quality meals (chicken or menhaden fish) made from the same source.

A FULL RAINBOW OF FRUITS AND VEGETABLES

Wellness recipes include a full rainbow of powerful natural antioxidants, vitamins and minerals as a proactive step towards the help in fighting disease by encouraging overall cellular health. Our Wellness rainbow includes: Tomatoes, Apples, Blueberries, Carrots, Sweet Potatoes, and Spinach.

OPTIMIZED OMEGA FATTY ACID RATIOS

	Nutrient-rich fats must contribute to the optimal blend of Omega 3 and Omega 6 fatty acid ratios so that fats can be converted and fully utilized by the animal's body. The percentage level of Omega's is not as important as their ratio to each other.
	We use the most nutrient dense sources of fatty acids like canola oil - the richest source of essential Omega 3 & 6's and flaxseed, the richest plant source.

DHA IN PUPPY

	Dietary DHA is a natural Omega 3 fatty acid essential in the development of the brain, vision and nervous system of young mammals. AVMA research shows "that puppies nourished with enhanced (high) levels of dietary docosahexaenoic acid (DHA) were smarter, more trainable than typical-DHA (low-DHA) nourished puppies."
	The DHA in our Just for Puppy formula comes from an expensive, high quality salmon meal made from salmon located in the cold waters of the northeast. We guarantee the inclusion levels in our Just for Puppy at 0.13%.

SUPPLEMENTAL TAURINE IN ALL FORMULAS

Wellness recipes include guaranteed levels of Taurine as a preventative step toward optimal heart health. Recent research shows that dogs, like cats, may benefit in additional supplementation to the Taurine already found in our fresh meat.

BENEFICIAL BACTERIA IN ALL FORMULAS*

Wellness is one of the only dog foods to include beneficial bacteria in all of our formulas. Beneficial bacteria (also known as cultures like Lactobacillus acidophilus or Bifidobacterium) naturally occur in the gut of your pet.  They are called beneficial bacteria because they aid in digestion and help to inhibit the growth and activity of disease-producing organisms.  The addition of these cultures to our formulas helps to keep an optimum balance and helps promote a healthy intestinal tract.

BOTANICAL EXTRACTS IN ALL FORMULAS*

In addition to Garlic, Yucca Schidigera and Chicory Root we also include the valuable phyto-nutrients from Green Tea Extract, one of the most powerful antioxidants available. *This excludes our limited ingredient diet Fish & Sweet Potato.

Each Ingredient in our recipes is thoughtfully chosen for its nutritional benefit, providing just what pets need for a happier, healthier, longer life.

What is Protein-focused Nutrition?
Wellness CORE is based on the raw feeding philosophy of providing nutrient-rich, high-quality meat to a dog’s diet. Each grain-free kibble is packed with meat from deboned turkey and chicken, turkey meal, chicken meal, whitefish meal and chicken liver along with a proprietary blend of fruits, vegetables, oils, botanicals that nurture your dog to the core.  

Why is CORE different?
In a word…balance. When you add more meat to your dog’s daily feeding program, you also add more protein, fat, calcium, phosphorus and calories. And since daily health requires a delicate nutritional equation, these levels must be managed to create balance, not excess-especially when fed everyday as the sole source of your pet’s nutrition.

Considering your animal’s whole health, we have created CORE with the meat content you’re looking for but without the excess nutrient levels your dog does not need. CORE provides incredibly flavorful, protein-focused nutrition the Wellness Way with nothing in excess and everything in balance.

We are proud to add this choice to the Wellness line of natural food for pets. This diet supports our continued belief that thoughtfully balanced natural nutrition is the foundation of wellbeing, happiness and longevity we want for all of our family members, including our animals.

THE WELLNESS WAY™

	All-Natural
	Grain Free with Lower Carbohydrates
	Higher Protein while still Controlling Fat, Calories, Calcium and Phosphorus
	5 High Quality Meat Sources
	Fish & Flax Omega Blend
	Living Food with Active Probiotics
	Power Greens Phyto-Nutrient Mix
	Herbs & Botanicals for Wellbeing

DID YOU KNOW? The majority of the grain-free diets available today contain extreme, super-concentrated nutrient levels far beyond that of everyday super-premium dog food: • 75% more protein                            • 87% more calcium • 57% more fat                                    • 53% more phosphorus • 16% more calories *ALL percentages calculated on a dry matter basis These nutrient levels (calories, fat, protein) have been historically recommended only during sustained levels of high stress, high energy and peak nutritional demand including: • Hunting, racing, showing, competition • Accelerated recovery from surgery or illness • Breeding, lactation and weaning The high levels of Calcium and Phosphorus are generally not recommended for any special condition or circumstance.

WELLNESS CAT

Natural Food for Cats Wellness Feline Dietary Solutions! YOU TALKED, WE LISTENED. WE RESPONDED. Introducing, our new, improved dry cat food diets! You know the old saying, “You are what you eat”... Well, we humans have to make those decisions for animal friends. In fact it’s an even bigger deal for them because they eat the same thing almost everyday. That’s why at Wellness we have made it our mission for over a decade to provide pet parents with a variety of thoughtful nutritional choices to create a foundation of wellbeing from the inside out.  That means we choose truly exceptional real food ingredients, each with a purpose, to create unique recipes that meet the very unique health needs of your cat. All of our recipes are free from meat by products, corn, soy and wheat as well as artificial colors, flavors and preservatives. Try our complete line of dry foods, and wet foods to provide just what your feline companion needs for a happy, healthy, long life. Discover the difference choosing Wellness can make. Live Well. Eat Well. Be Well.™ Now Even Tastier!: This is the make or break moment for a pet food, no matter how nutritious it is, if the cat doesn’t like it, it doesn’t matter! We have increased the flavor in all our diets. All of the diets now beat current Wellness cat foods 3:1 by using natural chicken broth and chicken fat (except Healthy Weight), a highly palatable fat source for obligate carnivores. Natural Dietary Solutions for Lifestage and Lifestyle: We have applied new thinking and current research to present the best nutrition possible, specifically for cats, who have different needs than dogs. Increased Protein Recent studies show that cats thrive on increased protein levels. We have increased protein by 8-10% across all formulas. Healthy Weight and Indoor Health have maintained lower protein as higher protein would increase fat and calorie levels.     Additional High Quality Fat Sources As obligate carnivores, cats need additional Arachidonic Acid (AA), an essential fatty acid for felines that they cannot produce on their own. We now combine chicken fat, which has high levels of AA, and extra virgin olive oil to deliver an optimal fatty acid profile.     New Formulas & Delivery Specific Solutions Healthy Weight: Improved fiber source The magnesium level of oat fiber is lower than rice bran, thus helping us to achieve our Magnesium GA of 0.098% Max. Oat fiber is a nutrient-rich and calorie-free, which helps cats feel full longer and reduces cravings. Indoor Health: Offers increased fiber to help move hairballs through the system and lower calories to support the more sedentary lifestyle of indoor cats. Urinary Tract Health: All formulas focus on the number one reason cats go to the vet and the biggest concern cited by consumers — Urinary Tract Health. Achieve the consistent urine pH of 6.1 to 6.6, with a Standard Error of Mean (SEM) of less than 0.10.     Limit the amount of magnesium in the diet to further minimize risk.     Promote a healthy urinary tract environment with 3 types of cranberries. A Complete Line of Products, a Lifetime of Wellness Feline Dietary Solutions Complete Health Deboned Chicken, Chicken Meal and Rice Recipe - 47 oz., 5 lb. 14 oz., and 12 lb. bags     Complete Health Deboned Salmon, Salmon Meal and Deboned Turkey Recipe - 47 oz., 5 lb. 14 oz., and 12 lb. bags     Healthy Weight - 40 oz., 5 lb., and 11 lb. 8 oz. bags     Indoor Health - 40 oz. and 5 lb. bag     Kitten Health – 47 oz. and 5 lb. 14 oz. bags Wellness CORE™ Protein Focused Nutrition. Nothing in Excess. Everything in Balance. Introducing, the most thoughtful grain-free diet on the market today – the Wellness Way to make a dry cat formula! CORE controls the nutritional equation through the quality AND quantity of the ingredients we use. That’s why we named it CORE, because this food takes care of the animal from the inside out. CORE delivers all the elements that you are looking for in a grain-free, more meat diet: Higher animal protein   - The most meat possible in an extruded dry cat food.   - Five animal protein sources each with a different amino acid profile.   - Over 80% meat ingredients.     No grains     Lower carbs   - Only 12% of the calories coming from carbs       Incredible palatability   - CORE beats the leading competition 2:1 with its incredible taste delivered from pure meat, natural chicken flavor and chicken fat.       Higher animal protein   - The most meat possible in an extruded dry cat food.   - Five animal protein sources each with a different amino acid profile.   - Over 80% meat ingredients. CORE – Protein-focused Nutrition CORE Fish & Fowl – 2lb., 5 lb. 14 oz., and 12 lb. bags

What is Protein-focused Nutrition?
Wellness CORE is based on the raw feeding philosophy of providing nutrient-rich, high-quality meat to a dog’s diet. Each grain-free kibble is packed with meat from deboned turkey and chicken, turkey meal, chicken meal, whitefish meal and chicken liver along with a proprietary blend of fruits, vegetables, oils, botanicals that nurture your dog to the core.  

Why is CORE different?
In a word…balance. When you add more meat to your dog’s daily feeding program, you also add more protein, fat, calcium, phosphorus and calories. And since daily health requires a delicate nutritional equation, these levels must be managed to create balance, not excess-especially when fed everyday as the sole source of your pet’s nutrition.

Considering your animal’s whole health, we have created CORE with the meat content you’re looking for but without the excess nutrient levels your dog does not need. CORE provides incredibly flavorful, protein-focused nutrition the Wellness Way with nothing in excess and everything in balance.

We are proud to add this choice to the Wellness line of natural food for pets. This diet supports our continued belief that thoughtfully balanced natural nutrition is the foundation of wellbeing, happiness and longevity we want for all of our family members, including our animals.

THE WELLNESS WAY™

	All-Natural
	Grain Free with Lower Carbohydrates
	Higher Protein while still Controlling Fat, Calories, Calcium and Phosphorus
	5 High Quality Meat Sources
	Fish & Flax Omega Blend
	Living Food with Active Probiotics
	Power Greens Phyto-Nutrient Mix
	Herbs & Botanicals for Wellbeing

DID YOU KNOW? The majority of the grain-free diets available today contain extreme, super-concentrated nutrient levels far beyond that of everyday super-premium dog food: • 75% more protein                            • 87% more calcium • 57% more fat                                    • 53% more phosphorus • 16% more calories *ALL percentages calculated on a dry matter basis These nutrient levels (calories, fat, protein) have been historically recommended only during sustained levels of high stress, high energy and peak nutritional demand including: • Hunting, racing, showing, competition • Accelerated recovery from surgery or illness • Breeding, lactation and weaning The high levels of Calcium and Phosphorus are generally not recommended for any special condition or circumstance.